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BIO: Scooter Braun discovered a 12 year old Justin Bieber on YouTube and turned him into the superstar sensation that he is today. It wasn’t all peaches though; in 2014, after a series of minor public infractions, the White House received a petition signed by nearly 300,000 Americans asking for Bieber’s deportation back to Canada, and it seemed that the world had lost its taste for the young star.
But with a new number one album in 2015, and 3 singles hitting the peak spot on Billboard’s Hot 100, Scooter and his team brought on the unlikely, relentless comeback of Justin Bieber. Bieber’s comeback is a compelling case study, and one that speaks directly to our conference’s theme; most of Scooter’s talent (PSY, Carly Rae Jepsen, Tori Kelly, & Bieber) found their voice on YouTube before being ushered onto the mainstream stage. Scooter masterfully uses UGC content to engage in a dialogue with fan communities and promote his clients' work. Scooter's core audience is the consumer at the very helm of the future of media, the maturing teenager.
Between his marketing tactics, his talent roster, and his investments in companies like Spotify & Songza, Scooter has deeply influenced the media culture we’re experiencing today and will most certainly influence the media culture of tomorrow.
BIO:Jim Bankoff (@Bankoff) is the Chairman and CEO of Vox Media, running all aspects of what has become the fastest-growing digital media company today. Vox Media builds smart media brands people love, empowering trusted, talented voices with proprietary technology to create and distribute stories that reach audiences of hundreds of millions across all digital platforms.
A veteran of the online industry, Jim developed and led dozens of the most popular websites on the internet including AOL, Mapquest, Moviefone, AOL Music and Engadget as an EVP at AOL. He co-founded TMZ.com, won an Emmy award for his production of the Live8 Concerts, and oversaw AOL’s industry-leading applications including AIM, ICQ, and Netscape.
Vox Media is eight distinct brands: The Verge (technology and culture), Vox (general news), SB Nation (sports), Polygon (gaming), Racked (shopping), Eater (food and dining), Curbed (real estate and home), and Recode (technology and business). The company is also a leader in premium quality branded content creation and distribution through its Vox Creative and Concert business units.